Magnaberry: Magna International and Blackberry partner to develop ADAS solutions

Waterloo, Ontario — At a meeting of two Canadian manufacturing giants, Wednesday saw the solidification of a partnership between Magna International and Blackberry to jointly develop integrated Advanced Driver Assistance Systems (ADAS) solutions.

BlackBerry will provide the auto parts manufacturer with its QNX software and engineering services.

“With software now a driving force in the automotive industry, delivering compelling solutions that are seamlessly integrated into a vehicle allows OEMs to differentiate themselves,” said John Wall, senior vice president of Blackberry Technology Solutions, in a statement. Press release.

“Magna’s ADAS expertise and unique ability to integrate system solutions into various vehicle applications gives us a competitive advantage,” said Sharath Reddy, senior vice president of Magna Electronics, adding that collaborations like this help accelerate the marketing of services. .”

The partnership is expected to combine Blackberry’s industry-leading software development capabilities with the tangible skills and proven track record of Magna’s automotive parts manufacturing division, which designs cameras, radars and ultrasonic sensors for use by software autonomous driving.