Mazda and Mitchell Announce Consumer Launch of Collision Repair Network

Mazda North American Operations (MNAO) and Mitchell, an Enlyte Company, today announced the consumer launch of the Mazda Collision Network with new website content and an online collision repair facility locator. Mazda vehicle owners can learn more about the network and find local repair shops that have met Mazda’s rigorous requirements for commercial operation, training, tools and equipment.

“Customer safety is our number one priority,” said MNAO Vice President of Customer Service and Technical Services Division Rob Milne. “Our close collaboration with Mitchell and the launch of these new resources allows us to connect vehicle owners with reputable body shops in their neighborhoods that meet our high standards for quality and safety.”

MNAO launched the network in May 2021, appointing Mitchell as its program administrator. Since then, workshop participation has steadily grown, enabling Mazda to achieve its goal of supporting customers throughout the vehicle’s life cycle.

The online locator will showcase facilities that are active in the network and demonstrate ongoing compliance with program requirements, cycle time and customer satisfaction. Mazda will also direct vehicle owners to these organizations through its Customer Experience Center and provide marketing tools that stores can use to promote their business.

“With the Mazda Collision Network and these online tools, we can reach more customers,” said Dean Massimini, owner of Autotech Collision Service. “Our participation in the program not only shows consumers that we are committed to performing proper repairs, but it also gives our shop access to the training and resources needed to help get Mazda vehicles back safely and efficiently. the road after a collision.

“Despite the increase in vehicle complexity and its impact on collision repair, consumers still expect quick and convenient access to qualified facilities that can quickly perform needed repair work,” said Debbie. Day, executive vice president and general manager of Mitchell’s Auto Physical Damage division. “Through the Mazda Collision Network and the availability of these resources, Mazda and Mitchell are once again demonstrating their ability to deliver an exceptional customer experience, focused on proper and safe repair.”