Simplicity Car Care Adds Jose Costa to Board of Directors

Toronto, Ontario — Simplicity Car Care announced Monday that Jose Costas has been added to the Collision Banner Board of Directors.

Prior to his high-level role with American restaurant brand Bojangles, Costa served as CEO of optical retailer GrandVision North America, as well as group president at Driven Brands, which earned him a background in the automotive world.

“I am excited to join the Simplicity team and work with the Board of Directors to formulate exponential growth and success in the business. With Simplicity expanding so rapidly, I know my experience in the automotive industry and multi-unit growth will be beneficial in continuing to lead Simplicity to become a leading player in the automotive sector across Canada,” Costa said in Monday’s press release.

Costa has been named Executive of the Year multiple times and was named one of the 40 Under 40s in recognition of his marketing skills.

Simplicity Car Care President Dominic Ieraci said, “We are delighted to welcome Jose to the Board. His deep knowledge and experience in franchising, automotive and scaling brands will be invaluable to Simplicity’s continued growth and expansion across the country and internationally.