An end-to-end digital retail experience connecting brand, retailer and consumer
PLEASANTON, Calif.–(BUSINESS WIRE)–Tekion, Automotive Retail Cloud Innovator® (ARC), the first and fastest cloud-native automotive retail SaaS platform, today announced the launch of its Automotive Enterprise Cloud (AEC) to unify the buying journey for OEMs. origin (OEM), retailers and consumers, from website to delivery. Automotive Enterprise Cloud seamlessly connects the OEM brand website retail experience directly to local retailers, enabling a complete end-to-end transaction.
“With Automotive Enterprise Cloud, retailers and OEMs can unify the online shopping journey across websites seamlessly, having full visibility into the consumer journey, resulting in the best possible customer experience. “, noted Jay Vijayan, CEO and Founder of Tekion. “We are excited to connect brand, retailer and consumer better than ever to deliver meaningful experiences at every digital and in-store touchpoint.”
OEMs are working with Tekion to leverage Automotive Enterprise Cloud to optimize branding and online retail experience through the following features:
A unifying digital brand identity between OEM sites and merchant sites
Real-time shopping tools for seamless end-to-end shopping experiences, including e-signature, online payment, and scheduled delivery
An interactive vehicle configurator that allows consumers to fully customize their vehicle and search inventory
First true cloud-based retailer hub to schedule appointments, interact with consumers online and finalize initial pricing
100% secure online payment portal
Comprehensive reporting and real-time analytics allowing retailers to have visibility into every digital touchpoint, vehicle sales, top team performance, visitor behavior, traffic funnel, map thermal website clicks and much more
“We are working with Tekion to create a new way for our EV and used car customers to purchase a vehicle that feels great from the moment they are on our brand site to the moment they search an inventory of specific vehicles at a dealership near them”, noted Steve Hill, US Vice President, Sales, Service and Marketing, General Motors. “We are excited to be working with Tekion towards a seamless e-commerce approach to buying cars for our customers.”
Automotive Enterprise Cloud levels the playing field for OEMs and retailers to compete and win in today’s experience-driven e-commerce environment with Tekion’s advanced technology platform. The world’s best digital experiences that consumers have come to expect are now available in automotive retail.
To learn more about Tekion’s Automotive Enterprise Cloud, visit https://tekion.com/products/aec.
Disrupting a 50-year reliance on aging dealer management system platforms, Tekion has challenged the paradigm with the industry’s first and fastest cloud-native automotive retail platform, Automotive Retail Cloud (ARC). This transformative dealership software platform uses advanced technology, big data, machine learning and AI to seamlessly bring OEMs, retailers/dealers and consumers together. With its highly configurable integration and enhanced customer engagement capabilities, ARC simplifies the relationship and the reseller/consumer journey. Founded in Silicon Valley, Tekion employs more than 1,500 innovators worldwide. For more information, visit www.tekion.com.